TYPOGRAPHY

hello (1)

image : hello

WELCOME BACKKK!! I hope you are enjoying my blog so far 🙂 How are you? I’m doing fine here.

Based on the title you guys most probably know what you are expecting. I have to say though, typography would be my favourite topics out of all the topics in computer graphics. Just because it generates a totally different level of creative thinking. Without further or do let’s get onto the blog 😀

TYPOGRAPHY

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Here are some typographic terms which is

CONTRAST

3.-Effective-Contrast

image : contrast

This is a generally subjective feeling that certain different fonts work together well, giving an impression of variety without losing harmony in the overall piece. Within a particular font, contrast also refers to the variety of stroke thicknesses that make up the characters.

SERIF VS SANS SERIF

serif_sansserifimage : serif vs san serif

Serifs are the semi-structural details on the ends of some strokes of letters and symbols; typefaces without these projections are known as sans serif.

In print, sans serif fonts were more typically used for headlines than for body text – with serif fonts known for better ‘guiding’ of readers through blocks of text – though that rule has long been broken. “Some might say this is as simple as traditional versus modern, but there are plenty of modern serifs and lots of traditional sans,” Darren Scott clarifies. “I say love both and choose wisely.”

TRACKING

ch13_05

image : tracking

Tracking is the amount of space between letters in a complete word or sentence. It’s more of a computer term that is traditionally known as letter-spacing. “This shouldn’t be confused with kerning, which is the space between two individual letters in a word,” Scott explains. “I find words set in capitals always benefit from increased letter-spacing, but never, ever, letter-space lowercase – it’s generally frowned upon by purists.”

KERNING

2000px-Kerning_EN.svg

image : kerning

Kerning describes the act of adjusting the space between characters (including those beween the words) to create a harmonious pairing. For example, where an uppercase ‘A’ meets an uppercase ‘V’, their diagonal strokes are usually kerned so that the top left of the ‘V’ sits above the bottom right of the ‘A’.

Kerning and tracking are sometimes used interchangeably by people who don’t really understand typography. Tracking is different as it relates to the spacing of ALL characters and is applied evenly.

LEADING

type-leading

image : leading

Leading describes the vertical space between each line of type. The term derives from the days when strips of lead were used to separate lines of type in the days of metal typesetting.

WHITE SPACE

typography-101B-fig2

image : white space

Graphic designer Peter Crnokak describes this as “airiness” – the portions of blank space used in page layout to enable the text and other furniture to breathe. It’s a crucial tool to consider in typeface design as well as graphic and layout design.

“I’m a strong believer in architect Ludwig Mies Van Der Rohe’s ‘less is more’ approach,” says creative director and typographer Darren Scott. “Say little, say it well. Good design is not so much about knowing what to put on the page, it’s about knowing what to leave out.”

DINGBATfloria

image : dingbat

Once known as printer’s flowers, dingbats are decorative elements that can vary from simple bullets to delicate fauna and flora often formed into themed collections. Most popular is Zapf Dingbats, but there are many alternatives. Dingbats are often referred to as ‘symbol fonts’

SO there you goo! There’s actually so much more I wanted to talk about typography and their characteristics but I’m afraid I have to end my post here. I hope you find these typographic terms interesting. Thank you for taking your time reading this blog and I hope you have a nice day!! BYE!!

source : http://www.creativebloq.com/typography/terms-designer-needs-know-111112

goodbye-08

image : goodbye

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s